Branding · Packaging · Naming · Web
Hey, I’m Jordan Darby — a graphic designer with 7+ years in branding, packaging, and CPG. I design brand identities and packaging for food, beverage, and consumer brands — work built to tell your story, earn trust, and hold up on a shelf.
Self-initiated concepts — invented brands where I set the brief, wrote the strategy, named the product, and designed every touchpoint. No client handed me a direction. The thinking is the point.
Naming and branding a men’s grooming line built entirely on American sourcing — designed to stand out on a crowded shelf and earn trust fast.
Read the case study →
A streetwear-informed identity for a natural preworkout that had to stand out in a crowded category without looking like a compromise.
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A pre-launch identity for a Kansas City bottled cocktail that honors blue-collar craftsmanship — bold, simple, and free of gimmicks.
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A brand refresh for a San Diego surf retailer — minimal and sharp, but with sun-bleached soul.
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An original wordmark emblem inspired by hand-painted signage and old-school posters — minimal, masculine, and great on a t-shirt.
Read the case study →What I take on for brands building or rebuilding their identity
Brand Strategy & Positioning
Packaging & Label Design
Brand Identity Systems
Web & Digital Design
3D Product Visualization
Naming & Verbal Identity
Here’s what collaborators have said about me
Working with Jordan was a privilege and a lot of fun. He is a very hard worker and a man of great talent. Jordan is very much a team player and has a great attitude. He’s a man of his word and will never let you down. I’d be honored to work with him again in the future.
Over the last year, Jordan has been an integral component to the success of our sales team. Not only does he possess a strong/diverse functional skillset for a designer - he is excellent in the way he collaborates with clients to help bring their vision to life. Jordan is upbeat, extremely positive, a hard worker, and a fantastic teammate that I have relied on multiple times in critical situations.
Jordan not only listens to clients to understand their needs but also asks appropriate questions to ensure the end product is compelling enough to drive the project to the next step. Jordan's collaborative nature and commitment to excellence has been present in every project we worked on together. I highly recommend Jordan to anyone seeking a top-notch graphic designer!
Here’s how I turn ideas into impactful design solutions
We dig into your brand, goals, and audience first—so every design decision is built to drive results, not just look good.
I turn the strategy into clear creative directions, so we align on the big idea before investing in the fine details.
We refine together. I work closely with your team, iterating until the design is exactly right and ready to perform.
You get production-ready files, plus the support to roll them out with confidence.
Clear scope on every project, quoted to fit what you actually need
For new businesses that need a clean, professional identity without a long engagement.
For brands that need strategy behind the design — positioning and naming, not just a logo.
Shelf-ready packaging designed by someone who has spent seven years around retail.
Plenty of projects don’t land neatly in a package — multi-SKU lines, a full rebrand, or ongoing monthly support. Tell me what you’re working on and I’ll put together a scope that does.
Every project starts with a free, no-pressure consult.
I take on a limited number of projects each month.
The things most people want to know first
These are general guidelines. Every engagement is different, so scope, timing, and terms are confirmed in writing before any project begins.
Two rounds on Brand Starter and Packaging & Label, three on Full Brand Identity. Each round is a consolidated set of feedback from your side, which keeps things moving and keeps the scope steady. Extra rounds are available at an hourly rate if you want them.
A short conversation about your business, your customers, and what you’re trying to achieve — plus any existing assets, product details, or references you like. If you have print specs or a manufacturer already, bring those too. I’ll send a short questionnaire so nothing gets missed.
50% to reserve your spot on the calendar, 50% on final delivery. Invoices are sent electronically and I’ll always confirm scope and price in writing before any work begins — no surprises.
That’s what the revision rounds are for. I present concepts with the reasoning behind them, so feedback is a conversation about strategy rather than taste. In practice, aligning on direction before the detail work is what prevents this from happening.
It depends on scope and how quickly feedback comes back. Once we’ve talked through what you need, I’ll give you a schedule in writing before any work starts — and I’ll tell you upfront if your deadline isn’t realistic.
Yes. I’m based in Northwest Arkansas and enjoy working with local businesses, but most of the process happens over video calls and email, so location isn’t a constraint.
I deliver print-ready artwork built to your printer or manufacturer’s specifications. You or your supplier provide the dieline; I make sure the artwork is production-correct and coordinate with them on files, colors, and proofs. You contract the printer directly — I make sure they get what they need.
When I’m not designing, I’m usually spending quality time with family. I’m fortunate that most of my loved ones are right here in Northwest Arkansas — and my wife and I are about to welcome our first child, so our little family is growing. Whether we’re hanging out or building something together, we find joy in simple living.
Our Christian faith is at the heart of everything we do—the Lord guides us in all aspects of our lives, both personal and professional.
Tell me about your project—brand identity, packaging, naming, or web—and I’ll come back with ideas and clear next steps.
Prefer email? hello@jordandarby.com
Jordan Darby Design
